Insights That Fuel Growth

Most brands burn money not because their ads are bad — but because their funnel leaks. Before scaling ad spend, you need to validate your system:

• Check page speed — each extra second costs 10–20% conversions.
• Ensure event tracking consistency across GA4, GTM, Meta Pixel and CAPI.
• Test your checkout journey with real users (even 5-10 users works) — fix friction before scaling traffic.

Ads don’t create demand — they accelerate what already works. The fastest way to scale is to first stop the leaks.

— Team Edge Storefronts

Beautiful websites don’t sell — structured ones do. Aesthetics help, but without data-backed flow, they’re just decoration.

• Every page needs a measurable goal (scroll depth, form start, or purchase).
• Use heatmaps and GA4 events to track user flow — not assumptions.
• Optimize friction points before spending on design polish.

Design is emotion. Data is truth. When you combine both, you get conversion systems that scale.

— Edge Storefronts Insights

Most marketers treat tracking as a technical chore — it’s not. It’s the difference between scaling profitably and scaling blindly.

• Event mapping defines your funnel clarity — before ad campaigns even start.
• GA4, Pixel, and CAPI must validate each other, not just coexist.
• Good tracking setups make optimization fast, bad ones make it expensive.

Setup is step one. Strategy is how you use the data that setup gives you.

— Edge Analytics Desk

Targeting used to be everything. Now, Meta’s algorithm does the heavy lifting — and creative decides who clicks.

• Run broad targeting and let the creative shape the audience.
• Use UGC-style ads for awareness, static testimonials for trust, and product demos for intent.
• Refresh hooks every 10–14 days; algorithms love novelty, not chaos.

If creative testing isn’t 80% of your workflow, you’re leaving 50% of performance on the table.

— Edge Creative Team